It would seem that, in the UK at least, a "bargain burger" is cheap because nearly a third of it isn't made of cow. This being the UK, the fact that the "filler" once neighed means a national moment of angst. Me? If I'm shopping for a bargain, I'm not expecting the distributor to "magically" give me a discount. It's cheap for a reason, you morons. At least it's not China. Hell they'll put lead in a burger to make the weight. That's why anyone in China who can afford it never buys Chinese. I kid you not.