I thought that annoyed guy with a pitchfork, horns, and a parka with snow on it looked familiar... Alfa seems to be definitely-for-real-not-kidding-this-time on its way to the US. I'm not all that surprised. All those folks who built free-standing Fiat dealerships weren't doing so because the 500 would be such a money maker. The 500 was the wedge car, but Alfa will be where the money is.