... it begins, with football. When I attended the University of Arkansas, Sam Walton was still alive, Tyson's Chicken was just hitting its stride, and JB Hunt trucking was finally making people sit up and notice all these weird yellow 18 wheelers everywhere. Each one had a corporate headquarters within an hour's drive of my alma mater. When I graduated, it was still a smallish land grant school scrabbling for funds. Nowadays, it's an institution with a billion-plus endowment. Times change.