"They" are your garden-variety mix of urban dwellers in Atlanta, from students and artists to young professionals and housewives. For them, it's about the thrill of the chase. Plus, the reward is kind of too cute to resist: a small, metallic gold magnet in the shape of a cat, emblazoned with a heart and the artist's moniker.

"For me, the appeal is the social aspect and that it's interactive. You don't just view the work in a gallery; you have to actually go outside and try to find the artwork," Long said. "It's kind of like a game. I like the idea of the scavenger hunt, going out there to beat others before they find it. It's just fun."

Read then entire delightful article on street art here.