I really am truly sorry for people that want kids of their own but cannot, but this takes it a bit to far.
There's no shortage of people who feel pain while scrolling through Facebook: Chronically single people may envy friends' wedding pictures, for instance, and those who've lost a spouse can feel overwhelmed by friends' wedding anniversary announcements. Infertile couples say they protect themselves by hiding most, if not all, Facebook posts from pregnant friends who can't resist hitting the site's "Share" button to show off, say, the latest in maternity ware.
Ignore button people...it's called the ignore button.