Of all the titles I've seen added to Alfa Romeo, meat importer definitely was one of the most unexpected:

Of all the weird trade deals in Australia's long mercantile history, probably none came close to the 1978 scheme to swap 7,000 tonnes of Aussie beef and offal for 2,000 Alfa Romeo cars.

As a government-owned entity, Alfa was subject to any number of goofy ideas like this, especially during the progressive/liberal 70s. As such policies are wont to do over time, they eventually sank the company. Still, having a tray of sausage patties with the cross-and-serpent logo on the front would've most likely made for an interesting bit of memorabilia.