At first I thought this scheme to pay Jews $50,000 to move to a smallish Southern city was some "Jews for Jesus" - style recruitment effort. Then, after having actually read the article, I realized it was a synagogue-funded effort to revitalize a pre-existing Jewish community. I still don't know if it's a good idea... the reason most people move to a different city is they can't find good work at the one in which they currently live. $50,000 is very nice, but it won't last long if you can't find a job.