No, really, they're calling it "well dying:"

The mock funeral, which aims to get participants to map out a better future by reflecting on their past, is part of a new trend in South Korea called "well-dying." The fad is an extension of "well-being," an English phrase adopted into Korean to describe a growing interest in leading healthier, happier lives.

Complete with wooden coffins, nailed-shut lids, and dirt sprinkled on top. The bonus? Companies are paying to send their employees on well-dying "retreats." Puts a whole new spin on that damned 7 Habits retreat I was force-marched to a long time ago.