We do these things not because they are easy, but because they are hard:

The third time was not the charm for homebuilt hardware designed to win a Northrop Grumman Lunar Lander Challenge.

A privately-built vertical takeoff and landing rocket shot for NASA Moon money today but failed at the Wirefly X Prize Cup—an expo of private rocketeers devoted to personal space travel.

Called Pixel, the craft quickly tipped over and crashed shortly after liftoff. An onboard fire was quickly doused.

Hey, I'd rather it crash now instead of on the Moon. They've got plenty of time, and wouldn't it be cool to have something like this actually make it?