Hippies and health food nuts take note: Whole Foods may not really be all that and a bag of organic chips:

It's hard to find fault with Whole Foods, the haute-crunchy supermarket chain that has made a fortune by transforming grocery shopping into a bright and shiny, progressive experience. Indeed, the road to wild profits and cultural cachet has been surprisingly smooth for the supermarket chain. It gets mostly sympathetic coverage in the local and national media and red-carpet treatment from the communities it enters. But does Whole Foods have an Achilles' heel? And more important, does the organic movement itself, whose coattails Whole Foods has ridden to such success, have dark secrets of its own?

As with most eutopian ideas, the organic foods movement is much more about the politics of correct thinking than it is about any sort of real-world benefit.

Via Jason.