March 02, 2006
When Fashion Attacks

Those quirky Japanese are at it again:

As Japanese waistlines expand, so is the market for girdles -- for men.

A new line of male underwear that flattens the stomach and lifts the hips proved so popular when introduced on a trial basis last month that some stores quickly sold out.
...
According to a Health Ministry report issued last month, some 29 percent of men aged 20-60 are overweight compared with 24 percent in 2000.

The Triumph spokeswoman, however, said most of the demand is due to new styles in pants that are cut to emphasize the hips. "It's really more about style," she said. "After all, there aren't that many men in their 20s and 30s whose figures are giving way."

The mind boggles...

Posted by scott at March 02, 2006 01:13 PM

eMail this entry!
Comments
Post a comment
Name:


Email Address:


URL:


Comments:


Remember info?