Or, as Olivia would put it, "Binky Binky":

Pacifiers aren't just for soothing colicky babies anymore. A new study has found that use of a pacifier during sleep reduced the chances of a baby suffering from sudden infant death syndrome (SIDS) by 90 percent. Furthermore, pacifiers eliminated the increased risk associated with babies who slept on their stomach or in soft bedding--factors that have been shown to increase the risk of SIDS as much as 10-fold.

90% is definitely nothing to sneeze at!