It's all about boobs today!

BANGKOK (Reuters) - A promotion for breast enhancing cream that involved three models having a 15 minute mammary massage in public has caused a furor in Thailand, with family groups saying it violates traditional values and morality.

Executives of St Herb Co., which makes the "breast beautifying" cream, said they laid on the stunt merely to counter suggestions their advertising claims were exaggerated.

The Nation said Ying, one of the models, was embarrassed at having to bare herself in front of the cameras, but did believe her breasts had become firmer and the gap between them smaller as a result of the treatment.

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