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Bad Science, Good Humor
Slashdot linked up the 2004 bad science awards:
But the winner [of the Least plausible cosmetics claim] was a hair-straightening treatment by Bioionic, called Ionic Hair Retexturizing: "Water molecules are broken down to a fraction of their previous size ... diminutive enough to penetrate through the cuticle, and eventually into the core of each hair". Shrinking molecules caused some concern among the physicists at the ceremony, since IHR was available just 200 yards away, and the only other groups who have managed to create superdense quark-gluon plasma used a relativistic heavy ion collider. The prospect of such equipment being used by hairdressers was deemed worthy of further investigation.
Maybe that will be the stuff that lets me grow my hair long! Hot damn, where's my credit card...
The way ionic hair retexturizing was explained to me was the the water molecules in your hair actually form long chains that surround the hair folicle. The process breaks up the chains into smaller chunks, therefore making them easier to absorb into the cuticle and making the hair healthier and more moisturised. The straightening is actually a side effect of the treatment.
It was developed in Japan in the 1970s as a way to make hair shinier and healthier. What they didn't realise was the straightening effect as most of the original Japanese clients already had poker straight hair already.
Anyways, I have Shirley Temple ringlets and have had the treatment done so and it's amazing.
Posted by: Joe on August 11, 2006 09:58 AMThe way ionic hair retexturizing was explained to me was the the water molecules in your hair actually form long chains that surround the hair folicle. The process breaks up the chains into smaller chunks, therefore making them easier to absorb into the cuticle and making the hair healthier and more moisturised. The straightening is actually a side effect of the treatment.
It was developed in Japan in the 1970s as a way to make hair shinier and healthier. What they didn't realise was the straightening effect as most of the original Japanese clients already had poker straight hair already.
Anyways, I have Shirley Temple ringlets and have had the treatment done so and it's amazing.
Posted by: Joe on August 11, 2006 09:59 AM