The intro paragraph (understandably) says it all:

There is one individual who, above all others, has plumbed the effects of custard. René A de Wijk is based at the Wageningen centre for food sciences in the Netherlands. De Wijk is enjoying a stunning burst of productivity, having published more than 10 custard-centric research reports during the past four years. Each is a substantial contribution to our understanding of, and relationship with, custard.

I know, I know, "as long as the science is good..." yadda yadda yadda. Doesn't mean I can't make fun of it!