Ron gets a no-prize with a diaper on it for bringing us news of the latest develpment in rash treatment:

Boudreaux has a serious product — marketing techniques aside — in a diaper rash ointment that he began mixing in his Covington pharmacy in the 1970s ... The product went nameless for several years until a woman took her baby, who had a bad diaper rash, to see Covington pediatrician Buddy Terral. Terral, the story goes, offered to write her a prescription.

“She said she was going down to George Boudreaux’s store and have him whip up some of that butt paste,” Boudreaux said.

The name stuck.

Well what the heck else are ya gonna call it? Let's hear it for good ol' American entrepenurialism and utter lack of tact! It's what makes this country great!