The Vodka drinkers in the audience (we know of at least two) may find this study interesting:

Dr. Allen Hirsch says drinkers who favor vanilla vodka are impetuous grudge holders who love to bask in the limelight.

Meanwhile, those who order raspberry-flavored vodka are charming perfectionists who like challenges but freeze up in front of large groups.

The study was sponsored by Stolichnaya, of course.