Do you really want TV to be completely pay-per-view? Do you like paying $13.99 for a CD that cost the record company $.0002 to manufacture? Do you understand that there is pressure building for legislation that will make it illegal to fast forward through commercials? Then do something about it!
It gets pretty technical toward the end, but the intro is really good. We love our TiVo, but congress-critters keep listening to the RIAA and the MPAA and others like them, and there's a real chance such things will be made illegal when HDTV gets popular.